Purpose Strategy
Reveal it, Embed it.
Create value for your organization, your people and the planet.
An authentic, deeply rooted purpose is at the heart of every successful organizational transformation. Before you can Activate it, you need to Reveal it and Embed it.
Our Services
Purpose Statement Articulation
Your Purpose is not just a statement but a commitment to your unique identity and the value you offer to the world.
Why does your organization matter, and what are the enduring impacts you aim to achieve? Our role is to guide you through an immersive process of discovery and definition that engages across your team and reveals hidden potential.
Purpose Manifesto
Beyond a simple statement, we bring your purpose to life through a Purpose Manifesto — a compelling narrative (visual, written and video) that captures the hearts and minds of your employees, customers, and partners.
Purpose Governance & Key Results
Establishing purpose governance creates the foundation for alignment. We guide you through a process to integrate purpose into your organizational structure and decision-making processes, while setting ambitious key results and performance metrics to drive growth and hold the organization accountable to its purpose-driven objectives.
Over a period of 12 years, brands with high perceived positive impact had a brand value growth of 175%, versus 86% for medium positive impact and 70% for low positive impact.
This is by far the best leadership work I have done in 25 years.
I have changed the way I show up and while my circumstances haven’t changed and the challenges I have to face every day haven’t changed, I have changed how I show up around them. And that makes all the difference”.
— Senior Executive, Global Entertainment Company
Our Approach
The Purpose Paradigm
Our proprietary framework for strategy and activation of purpose.
Meet in the middle.
A new framework to take
Purpose from an idea to a culture.
