Purpose Activation

Lead it, Live it

Turning your purpose into a competitive edge.

Ignite an organizational culture and market transformation by aligning both internally and externally to your organization's purpose.

Our Services

Storytelling

We create narratives that go beyond mere words, crafting stories that bring your organization’s purpose to life. By focusing on the actions you are already taking, we ensure your communication reflects not just intentions, but tangible accomplishments.

This approach highlights your real-world impact, engaging your audience with authentic and compelling stories that matter to both you and them.

Culture Transformation

Implementing a purpose-led strategy requires purposeful leadership. We train, coach and challenge leaders to unlock new levels of performance, influence and engagement in themselves and their teams.

Brand & Customer Experiences

Elevate your brand and customer experiences with purposeful engagement strategies. We design purpose-driven customer experiences that resonate deeply with your audience, forging meaningful connections that extend way beyond the transactional.

Innovation

By embedding purpose into every step of your innovation process, we provide the framework for sustainable growth and impactful transformation, ensuring your innovations drive meaningful change. Purpose-driven organizations don’t just make incremental changes; they achieve groundbreaking innovations, turning ambitious “moonshots” into reality.

Beyond ESG to "Thriving"

ESG strategies are just the beginning. We propel your organization beyond the basics, evolving your approach with a bold emphasis on circularity and regeneration. By integrating these advanced practices, we ensure your organization and its people don’t just survive but thrive, leading the way in sustainable growth and transformative impact for the next decade.

Purpose-driven companies are 30% more innovative and have 40% higher levels of workforce retention.

— Deloitte

Jon and his team inspire you to think bigger.

They bring international experience and global vision to hold up a mirror to your organization and challenge you to take ownership of the change you want to be in the world. With passion, dedication and authenticity, they then commit to ensuring you achieve it.”

— Vice President, National Healthcare Provider 

Meet in the middle.

A new framework to take
Purpose from an idea to a culture.

Find your centrepoint.