Our Approach
Our unique approach connects individual and organizational growth, creating alignment and unlocking new possibilities for your company and your people.
What we do
The Purpose Paradigm is our proprietary strategy and activation framework.
Developed over more than a decade by some of the world’s leading Purpose experts, it reveals and activates Purpose across your entire organization, putting your people and your customers right at the forefront.
Purpose-driven companies have a 2.3x higher growth rate.
— McKinsey
Working with centrepoint was a unique experience for us.
We articulated our global positioning and value proposition and are now successfully attracting different stakeholders, from global corporates to impact investors. For us, as founders, it gave us a new perspective on how to create much greater impact for our customers.”
— Founder & CEO, Global Tech Consultancy
Discovery
Phase 1
Purpose-Driven Strategy
A company’s Purpose isn’t just a statement—it’s a commitment to its unique identity and the value it brings to the world. We help you unearth why your organization matters and the lasting impacts you seek. Following this, we craft a “Purpose Manifesto,” a powerful declaration that resonates deeply with your audience. Finally, we establish a Purpose Governance structure to maintain alignment and accountability over time.
Staff Roll-out and Co-Design
We work with the Purpose Task Force, and internal stakeholders, to communicate and engage your staff in the new organizational Purpose. Together, we uncover and commit to a series of purpose-led actions that resonate with your teams, and which deliver measurable and visible impact in service of your Purpose.
These actions are aligned to your Key Results and priority goals and often based around a simple, compelling creative idea.
Culture Transformation
In this phase, we empower leaders, aspiring leaders, and team members with the principles, mindset, and skills needed to cultivate a Purpose-driven culture, unlocking new organizational potential. By linking individual purpose with organizational purpose, we foster deeper alignment.
Our Individual leadership framework intersects with the organizational Purpose Paradigm, allowing teams to identify their Zones of Leadership Excellence. As workflows align around these zones, a Purpose-driven culture takes root, resulting in enhanced engagement, creativity, well-being, and productivity.
Defining
Phase 2
Storytelling
Purpose-Driven companies choose to prioritize communicating and telling stories not about their products and services they make or deliver, but about the impact they are making in the world.
These stories they tell are not merely customer accolades or slick advertisements, they are real stories showcasing how you are breathing life into your Purpose.
Your Purpose gives you a whole different set of things to talk about that frankly are so much more exciting and emotionally compelling than the operational functions of your organization. The stories you tell about your Purpose translate into earned media (because people want to talk about the things you are doing) as well as into content that people choose to share and engage with organically.
Customer Experience
Your Purpose provides you with the tools to design a journey for your customers and stakeholders that demonstrates what you stand for and allows them to experience it through the way they interact with your brand.
Our approach involves collaborating with the Purpose Task Force to pinpoint one or more strategic areas within the stakeholder (customer/user) journey and then mapping the touchpoints along the path.
This process often uncovers untapped avenues to foster new and meaningful interactions that build customer loyalty and energize your teams.
Deploying
Phase 3
Innovation
Harnessing the power of Purpose within your organization can be a game-changer in fostering innovation. Purpose acts not only as a compass for strategic decision-making but also as a wellspring of inspiration. It propels the expansion of your innovation pipeline and empowers your teams to pursue transformative ideas with the boldness and creativity needed to attempt—and achieve—true moonshots.
ESG & Social Impact
Working with the Purpose Task Force, we will ensure that the Actions you are taking in service of your Purpose are being fully integrated into your ESG reporting.
We will also review your ESG action plans and commitments through the lens of your Purpose, ensuring they are fully aligned to the Purpose Key Results and Goals you have set. This process is often an opportunity to reassess and recalibrate, directing your ESG efforts where they can make the deepest impact.
Meet in the middle.
A new framework to take
Purpose from an idea to a culture.
