About centerpoint

Change happens at the speed of trust.
Most organizations don't struggle because they lack talent, ideas, or ambition. They struggle because the things that matter most are no longer connected.

Direction. Leadership. People. Execution.

centrepoint helps organizations reconnect those things so people move with greater clarity, ownership, and momentum.

Most organizational challenges are connection challenges.

Organizations rarely lose momentum because people stop caring. They lose momentum because clarity fades.

Priorities compete. Leadership alignment doesn’t travel. People lose sight of what matters. Eventually organizations work harder, but move less. That’s why centrepoint exists.

We reconnect what matters so people can move together again.

Every organization
has a centre.

A shared sense of what matters most.

When people understand it, they make better decisions, trust each other more, and move together.

When they lose it, complexity grows and momentum fades.
That’s because organizations aren’t machines. They’re human systems.

People move when they understand the direction, believe in it, see where they fit, and choose to carry it together.

That's why we work across strategy, leadership, teams, and execution not as separate problems, but as one connected system.

For more than 30 years, Jon has explored one question: What are we really here to do, and how do we make it happen?

That question has taken him to more than 60 countries, working alongside leaders across business, philanthropy, healthcare, hospitality, arts and culture, family enterprise, and social change.

Along the way he noticed something remarkably consistent.

Jon Duschinsky

Organizations rarely struggle because they lack capable people. They struggle because the things that matter most slowly become disconnected.

Jon founded centrepoint to help leaders reconnect those things so people can move with greater clarity, trust, ownership, and momentum.

Founder of centrepoint. Author of Philanthropy in a Flat World and (Me)volution. Trusted advisor to leaders around the world.

Every organization is different.
The challenge is often the same.

Our clients span sectors, sizes, and geographies.

They come to us when they want people moving in the same direction with greater clarity, trust, and ownership.

40%

higher workforce retention for purpose-driven companies.

— Deloitte Global Human Capital Trends

What people don't always see is the rigor and intellect behind the performance. Above all else, he makes connections.

— Senior Partner, Global Consultancy

Ready to find your centre?

Whether you’d like to start with a conversation or understand where you’re off-centre first, here’s a good place to begin.​
The Team Behind the Work

Built around the challenge.
Not a fixed model.

centrepoint brings together a network of experienced strategists, facilitators, researchers, coaches, operators, and creative partners.

We build each engagement around the challenge at hand, bringing together the expertise needed to create clarity, alignment, and meaningful change.

Because every organization is different, and the work should be too.

Jon Duschinsky

Founder
My purpose is to help organizations and leaders find their centrepoint — their purpose — and as a result, create more reach and impact on the issues they care most about. I’ve worked in over 60 countries with governments, Fortune 500s, NGOs and hundreds of SMEs.

Michael Smith

Chief Relationship Officer
Michael’s purpose is to empower leaders to grow positive impact brands. He has over two decades of experience working with senior leaders to develop and implement value creation strategies for greater growth and positive impact. Michael is an expert in purpose and impact strategy, B Corp certification, ESG+, sustainable brand innovation and future-fit business leadership. He serves as a trusted advisor, consultant and partner to executive teams and boards at many Certified B Corps, purpose-driven companies and leading global brands. Speaking of his contributions as a fractional Chief Impact Officer, many long-term clients say Michael has helped them cut through the complexity, sharpened their strategies and raised their ambitions to grow and transform their business as a force for good.

Lori Litman

Consultant
Lori Litman is a strategist, builder and connector who thrives in the messy middle, where big ambitions meet organizational complexity. With experience spanning large enterprises, startups, scaleups and nonprofits, she brings a bold, curious and human-centred approach to connecting strategy, brand, people and culture. She loves challenging conventional thinking, breaking down silos and bringing people together to turn good ideas into real momentum, growth and impact.

Let’s Talk

Sometimes a conversation is the fastest way to create clarity.

Start with the Diagnostic

Not ready to talk? Our free Organizational Alignment Diagnostic is a simple place to start.

The Centrepoint Quiz

Not sure where things are getting stuck?

Take our free assessment and find out if your organization is off-centre.