{"id":4431,"date":"2026-07-10T19:42:58","date_gmt":"2026-07-10T19:42:58","guid":{"rendered":"https:\/\/thecentrepoint.ca\/staging\/?p=4431"},"modified":"2026-08-10T14:06:53","modified_gmt":"2026-08-10T14:06:53","slug":"what-the-new-b-corp-standards-mean-for-purpose-driven-organizations","status":"publish","type":"post","link":"https:\/\/thecentrepoint.ca\/staging\/what-the-new-b-corp-standards-mean-for-purpose-driven-organizations\/","title":{"rendered":"What the New B Corp Standards Mean for Purpose-Driven Organizations"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4431\" class=\"elementor elementor-4431\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3465c20 e-flex e-con-boxed e-con e-parent\" data-id=\"3465c20\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0e7c2bd elementor-widget elementor-widget-text-editor\" data-id=\"0e7c2bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Why B Corp Recertification is Really an Alignment Challenge<\/h2><p>For many organizations, becoming a B Corp was an important milestone.<\/p><p>It signalled a commitment to doing business differently. To balance purpose and profit. To create value for employees, customers, communities, and the planet.<\/p><p>But for many companies, certification itself became the destination. That is about to change.<\/p><p>The new B Lab standards represent the biggest shift in B Corp certification since the movement began. The transition from a flexible, points-based model to mandatory performance requirements across multiple impact areas requires something many organizations haven&#8217;t yet had to undertake: a meaningful evolution of how their organization actually operates.\u00a0<\/p><p>For organizations preparing for recertification, the questions are immediate:<\/p><ul><li>What will we need to change?<\/li><li>How much work will this require?<\/li><li>Where are our gaps?<\/li><li>How do we ensure we maintain our certification?<\/li><\/ul><p>These are important questions. But underneath them sits a more important one:<\/p><h4>\u00a0<\/h4><h4>How deeply is our purpose actually embedded in the way our organization operates?<\/h4><p>Because the challenge isn&#8217;t just compliance.<\/p><p>The new standards aren&#8217;t asking organizations to produce more documentation. They&#8217;re asking them to demonstrate that purpose influences how decisions are made, how leadership operates, how people work together, and how impact is created.<\/p><p>For many organizations, that means examining whether their current leadership structures, operating systems, decision-making processes, and accountability models are actually designed for the next era of purpose-driven business.<\/p><p>This is where many organizations encounter an uncomfortable reality.\u00a0<\/p><p>The purpose is clear. The commitment is genuine. The values are real.<\/p><p>But:<\/p><ul><li>purpose doesn&#8217;t always shape day-to-day decisions<\/li><li>leaders aren&#8217;t always aligned on priorities<\/li><li>teams interpret impact differently<\/li><li>ownership sits with a small group of people rather than across the organization<\/li><li>strategy, culture, and operations don&#8217;t always reinforce one another<\/li><\/ul><p>The challenge isn&#8217;t that organizations don&#8217;t care.<\/p><p>The challenge is that the connections required to turn purpose into everyday practice are often weaker than leaders realize.<\/p><h4>\u00a0<\/h4><h4>The new B Corp standards don&#8217;t create these gaps. They reveal them.<\/h4><p>The organizations that will benefit most from recertification will treat it as an opportunity rather than an obligation.<\/p><p>They will ask deeper questions:<\/p><ul><li>What are we really here to do?<\/li><li>How does our purpose influence the decisions we make?<\/li><li>Where are we unintentionally creating friction?<\/li><li>How do people understand their role in creating impact?<\/li><li>What would happen if purpose, leadership, culture, and execution actually reinforced one another?<\/li><\/ul><p>These aren&#8217;t simply certification questions. They&#8217;re leadership questions. They&#8217;re organizational design questions. And ultimately, they&#8217;re human questions.<\/p><h4>\u00a0<\/h4><h4>From recertification to competitive advantage<\/h4><p>Research increasingly suggests that purpose-driven organizations outperform over time not because they have better mission statements, but because they create greater alignment. People understand what matters. Leaders make clearer decisions. Teams move with greater ownership. Organizations become more resilient, adaptive, and innovative.<\/p><p>The organizations that gain the greatest value from this transition won&#8217;t simply maintain their certification.<\/p><p>They&#8217;ll build stronger organizations.<\/p><p>And that may be the greatest opportunity the new B Corp standards create.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9bdc068 e-con-full e-flex e-con e-child\" data-id=\"9bdc068\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f402789 e-con-full e-flex e-con e-child\" data-id=\"f402789\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-5bf633e e-con-full e-flex e-con e-child\" data-id=\"5bf633e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9ea376f e-con-full e-flex e-con e-child\" data-id=\"9ea376f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8d48378 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"8d48378\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">The Centrepoint Quiz<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<h3 data-interaction-id=\"71ef451\" class=\"e-heading-base\" data-e-type=\"widget\" data-id=\"71ef451\"><strong>Not sure where things are getting stuck?<\/strong><\/h3>\n\t\t\t\t\t<h6 data-interaction-id=\"2610924\" class=\"e-heading-base\" data-e-type=\"widget\" data-id=\"2610924\">Take our free assessment and find out if your organization is off-centre.<\/h6>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ed753c elementor-widget elementor-widget-button\" data-id=\"1ed753c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/staging\/centrepoint-assessment-quiz\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Take the Assessment<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9ecf987 e-con-full e-flex e-con e-child\" data-id=\"9ecf987\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-56fa237 elementor-widget elementor-widget-image\" data-id=\"56fa237\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"955\" src=\"http:\/\/thecentrepoint.ca\/staging\/wp-content\/uploads\/2026\/06\/lead-magnet-organizational-alignment.webp\" class=\"attachment-full size-full wp-image-2683\" alt=\"\" srcset=\"http:\/\/thecentrepoint.ca\/staging\/wp-content\/uploads\/2026\/06\/lead-magnet-organizational-alignment.webp 1000w, http:\/\/thecentrepoint.ca\/staging\/wp-content\/uploads\/2026\/06\/lead-magnet-organizational-alignment-300x287.webp 300w, http:\/\/thecentrepoint.ca\/staging\/wp-content\/uploads\/2026\/06\/lead-magnet-organizational-alignment-768x733.webp 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4602ae8 e-flex e-con-boxed e-con e-parent\" data-id=\"4602ae8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e7a826 elementor-grid-2 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"7e7a826\" data-element_type=\"widget\" data-e-type=\"widget\" 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role=\"list\">\n\t\t<style id=\"loop-1095\">.elementor-1095 .elementor-element.elementor-element-16c47ec{--display:flex;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-1095 .elementor-element.elementor-element-0e507da{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--justify-content:space-between;--padding-top:30px;--padding-bottom:30px;--padding-left:30px;--padding-right:30px;}.elementor-1095 .elementor-element.elementor-element-0e507da:not(.elementor-motion-effects-element-type-background), .elementor-1095 .elementor-element.elementor-element-0e507da > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( --e-global-color-a51493a );}.elementor-1095 .elementor-element.elementor-element-86c3bd7 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.elementor-element.elementor-element-16c47ec{--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-1095 .elementor-element.elementor-element-0e507da{--min-height:0px;}}\/* Start custom CSS for button, class: .elementor-element-7138599 *\/.icon svg:hover {\n    color:#fff;\n}\/* End custom CSS *\/<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"1095\" class=\"elementor elementor-1095 e-loop-item e-loop-item-1485 post-1485 post type-post status-publish format-standard has-post-thumbnail hentry category-leadership\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-16c47ec e-flex e-con-boxed e-con e-parent\" data-id=\"16c47ec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0e507da e-con-full e-flex e-con e-child\" data-id=\"0e507da\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-86c3bd7 elementor-widget elementor-widget-post-info\" data-id=\"86c3bd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-6c044f6 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Leadership<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9a1c789 elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\t2.47 Min Read\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e964d81 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"e964d81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/thecentrepoint.ca\/staging\/purpose-washing-what-is-it-and-why-does-it-matter\/\">Purpose Washing: What Is It, And Why Does It Matter?<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e441afd e-con-full e-flex e-con e-child\" data-id=\"e441afd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12cd73b elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"12cd73b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tAuthenticity in branding isn\u2019t just about what you say; it\u2019s about what you do. It\u2019s the bridge between your promises and your actions, where true\u2026\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7138599 e-transform elementor-widget elementor-widget-button\" data-id=\"7138599\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_translateX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:3,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-3,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/thecentrepoint.ca\/staging\/purpose-washing-what-is-it-and-why-does-it-matter\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"uuid-8a41a5d5-c738-4bf7-a325-58b182ab3d58\" viewBox=\"0 0 14.9 14.9\"><defs><style>.uuid-6c1088f2-add0-4be9-b546-42ba5e80271a{fill:#212e2e;stroke-width:0px;}<\/style><\/defs><polygon class=\"uuid-6c1088f2-add0-4be9-b546-42ba5e80271a\" points=\"2.3 0 2.3 2.8 10.1 2.8 0 12.9 2 14.9 12.1 4.9 12.1 12.7 14.9 12.7 14.9 0 2.3 0\"><\/polygon><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"1095\" class=\"elementor elementor-1095 e-loop-item e-loop-item-1461 post-1461 post type-post status-publish format-standard has-post-thumbnail hentry category-leadership\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-16c47ec e-flex e-con-boxed e-con e-parent\" data-id=\"16c47ec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0e507da e-con-full e-flex e-con e-child\" data-id=\"0e507da\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-86c3bd7 elementor-widget elementor-widget-post-info\" data-id=\"86c3bd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-6c044f6 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Leadership<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9a1c789 elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\t3.5 Min Read\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e964d81 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"e964d81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/thecentrepoint.ca\/staging\/embracing-purpose-the-new-rules-for-success\/\">Embracing Purpose: The New Rules for Success<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e441afd e-con-full e-flex e-con e-child\" data-id=\"e441afd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12cd73b elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"12cd73b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tIn this edition of the centrepoint, we discuss why Purpose isn't just a nice-to-have. It's your shield against economic uncertainty, your magnet for customer loyalty,\u2026\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7138599 e-transform elementor-widget elementor-widget-button\" data-id=\"7138599\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_translateX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:3,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-3,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/thecentrepoint.ca\/staging\/embracing-purpose-the-new-rules-for-success\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"uuid-8a41a5d5-c738-4bf7-a325-58b182ab3d58\" viewBox=\"0 0 14.9 14.9\"><defs><style>.uuid-6c1088f2-add0-4be9-b546-42ba5e80271a{fill:#212e2e;stroke-width:0px;}<\/style><\/defs><polygon class=\"uuid-6c1088f2-add0-4be9-b546-42ba5e80271a\" points=\"2.3 0 2.3 2.8 10.1 2.8 0 12.9 2 14.9 12.1 4.9 12.1 12.7 14.9 12.7 14.9 0 2.3 0\"><\/polygon><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The new B Corp standards don&#8217;t create the gap between purpose and practice. They reveal it \u2014 and hand purpose-driven organizations their biggest opportunity yet.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_angie_page":false,"page_builder":"","footnotes":""},"categories":[45],"tags":[],"class_list":["post-4431","post","type-post","status-publish","format-standard","hentry","category-purpose"],"acf":[],"_links":{"self":[{"href":"https:\/\/thecentrepoint.ca\/staging\/wp-json\/wp\/v2\/posts\/4431","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thecentrepoint.ca\/staging\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecentrepoint.ca\/staging\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecentrepoint.ca\/staging\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thecentrepoint.ca\/staging\/wp-json\/wp\/v2\/comments?post=4431"}],"version-history":[{"count":17,"href":"https:\/\/thecentrepoint.ca\/staging\/wp-json\/wp\/v2\/posts\/4431\/revisions"}],"predecessor-version":[{"id":6861,"href":"https:\/\/thecentrepoint.ca\/staging\/wp-json\/wp\/v2\/posts\/4431\/revisions\/6861"}],"wp:attachment":[{"href":"https:\/\/thecentrepoint.ca\/staging\/wp-json\/wp\/v2\/media?parent=4431"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecentrepoint.ca\/staging\/wp-json\/wp\/v2\/categories?post=4431"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecentrepoint.ca\/staging\/wp-json\/wp\/v2\/tags?post=4431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}