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Fund Development Theory

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Historically, to be a good corporate citizen, all you had to do was write an occasional cheque to charity. Today, Canadian philanthropists are becoming much more sophisticated in how they give and also more diligent. The charitable sector is as competitive as the business sector.

Fundraising Today

A situational analysis of the current state of fundraising.

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The Non-Profit & Voluntary Sector

An overview of what the non-profit and voluntary sector looks like.

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Fundraising vs. Fund Development

There are key differentiations between the act of fundraising and the process of fund development.

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Pyramid of Giving

The Pyramid of Giving is a fundamental theory of Fund Development to explain the various levels of relationships formed between the organization and donors.

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Ladder of Effectiveness

Shows the various methods of solicitation and degree of effectiveness.

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Planning Multi-Year Relationships

One of the fundamental concepts within fund development is stewardship: creating long term relationships with your donors.

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Donor Recognition

Recognizing donors is important. Some donors respond positively to the opportunity of being part of an exclusive “club”; others want to remain anonymous.

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Eighteen Mistakes Organizations Make When Fundraising

Summarized from “Give & Take” A resource manual produced by the Canadian Centre for Philanthopy.

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Fourteen Golden Rules

Fourteen golden rules of a successful fundraising campaign

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References for Theories of Fundraising

References pertaining to "Theories of Fundraising"

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