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Managing Information
An article that provides practical advise and recommendations when considering the selection, procurement and installation of a database.
Linkage Ability and Interest (LAI)
The research concept known as the LAI principle of prospect rating assists in rating prospects, thus allowing the team to direct cultivation and solicitation energies toward those individuals or organizations which are most likely to provide funding.
Prospect Research in the Fund Development Process
Prospect research is one of the key steps to successful fundraising. The fund development professional looks to prospect research information to determine, evaluate and qualify the individuals, companies or foundations to approach for a gift. The various authors in this chapter present several refreshing ways of accomplishing this.
Privacy Legislation that Non-Profit Organizations Need to Know About
The Personal Information Protection Act (PIPA) protects individual privacy by requiring Non-Profit Organizations to obtain informed consent from individuals for the collection, use and disclosure of personal information. Non-profit boards, employees and volunteers need to be aware of the Act and incorporate “privacy thinking” into policies and actions.
Ethical Fundraising - Imagine Canada
This is an article prepared by the Imagine Canada relating to the Ethical Practice for charitable organizations. As this is such an important area within fund development we have reproduced it along with a link to the Imagine Canada page outlining their ethical guidelines.
Standards of Professional Practice
This is an article prepared by the Association of Fundraising Professionals relating to the Standards of Professional practice for individual fundraisers. As this is such an important area within fund development we have reproduced it along with a link to the AFP page outlining their ethical guidelines.
A Matter of Trust ... Fundraising Ethics
A charity is built upon publis trust. It is therefore incumbant upon charities to ensure that all of their activities must be beyond reproach. In fact, nowhere is ethical behaviour more essential, or its absence more damaging, than in philanthropic fundraising. If donors ever feel that their money is not being used in the most efficient and ethical manner possible, that trust will be eroded.
How to Create a Marketing Program
Effective marketing relies on accurate information about an organization’s internal composition, external position in the market and target audiences. But you don’t have to hire a big expensive research firm to find out this information.
Marketing and Fund Development
Strategic planning, fundraising and marketing are the “triad” of successful non-profit organizations of any size. They should not be created independently of each other, but must be integrated elements of the organization's entire structure.
Boards Role in Fundraising
Organizations that excel in fundraising today and in the future have strong Board representation and solid leadership. They build credibility, increase awareness, leverage time and money and overall, increase public confidence.