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Fundraising Activities
Up one levelProvides a variety of activities for fundraising
Major Gifts
A major gift differs in size and scope from charity to charity. What might be a major gift in one organization may not qualify as a major gift in another.
Direct Response Marketing
Canadian not-for-profits raise more than $1.4 billion each year through direct mail. And many organizations are becoming quite sophisticated in how they are data mining, segmenting, tracking and implementing their programs.
What Makes Your Special Event "Special"?
A special event is a “marketing tool” and an integral part of your annual campaign. It is viewed as one of the entry points to your annual campaign. Its goal is two-fold – to gain awareness by introducing your organization to new people (hopefully future donors) and to raise money.
Monthly Giving
Monthly giving programs account for a large and growing share of contributors for organizations with a growing constituency of individual donors or members.
"The Basics" of Planned Giving
Because many planned gifts established today may not be received by the organizations until many years in the future, a key difference between planned gifts and other types of gifts is that planned giving is a long-term process which requires the organization to build a strong relationship with its donors.
Ten Tips for Online Giving
To help ensure that your gift doesn't go to the wrong organization and to help ensure that your gift goes directly to the organization you want to support, here are ten tips for online giving that will help ensure your online giving is safe and secure.
The Ten Rules of ePhilanthropy Every Non-Profit Must Know
The ePhilanthropy Foundation exists to foster the effective and safe use of the Internet for philanthropic purposes.
Reference Material for "Fundraising Activities"
The following are references to be used in "Fundraising Activities"