Training: Annual Giving
Standards of Professional Practice
Ahern Communications
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Annual Giving
Up one levelA series of articles that provide advice and guidance on establishing an annual giving program. Annual gifts are those that are received every year. They form the foundation of your fund development activities and help pay for the core aspects of your organization (salaries, office expenses etc.). They are not one-time gifts for a specific pupose or gifts associated with capital expenditures.
Annual Giving: An Introduction
Annual giving is the “point of entry” strategy for an organization’s development program. It is the foundational strategy upon which an organization builds its donors for major gifts, planned gifts and capital campaigns.
Marketing and Fund Development
Strategic planning, fundraising and marketing are the “triad” of successful non-profit organizations of any size. They should not be created independently of each other, but must be integrated elements of the organization's entire structure.
How to Create a Marketing Program
Effective marketing relies on accurate information about an organization’s internal composition, external position in the market and target audiences. But you don’t have to hire a big expensive research firm to find out this information.
Managing Information
An article that provides practical advise and recommendations when considering the selection, procurement and installation of a database.
Fundraising Costs
Some guidelines as to the costs associated with the various forms of solicitation of dollars.
Reference Material for "Marketing and Communication"
These articles will provide you with information how to communicate with donors.